Posts tagged "makeup"

Dark-Skinned + The Makeup World…


The Struggles of Having Dark Skin in the Makeup World

~ By Mariam Sikiru, Teen Blogger

The makeup industry is starting to become diverse, but how much of the makeup industry is changing. Every Year black women spend 7.5 billion dollars on beauty products and that number continues to grow. The beauty industry is valued at $532 billion and In the U.S the cosmetics industry made 93.5 billion dollars in 2019. African Americans have a 1.7 trillion spending power but, have no representation in the fields they spend their money in. In the makeup industry, it’s hard for dark skin women to be able to find makeup that matches them, they often have to mix two shades or use contour as a foundation.

A story that hit home was when an influencer named @okaysophi talked about having to use black eyeshadow or black eyeliner to contour her face for some time. But, after the release of Fenty beauty’s new contour stick called “caviar,” she found her shade of contour and has been using it ever since.

These success stories are made possible due to brands being inclusive and not putting the same three “medium-dark shades” for a group of people who should be boxed into 3 shades. The majority of the time those shades have warm, or orange undertones making it very hard for black women to even use them. It turns their skin ashy and sometimes pale white. Many brands started to become inclusive after the successful launch of Fenty Beauty, starting with 40 Foundation shades and developed 10 more shades. Rihanna set the tone for the makeup industry and many began to follow suit. 

(Nyma Tang,

Some Influencers that shed light on the discrimination and the lack of diversity are Jackie Aina, Nyma Tang, Shanygne is also known as Ya Girl Too Much, and many more people who don’t revise recognition.

Here is a list of 10 Brands that are very inclusive  and have shades for darker skin toned women.

  1. Fenty Beauty
  2. UOMA Beauty
  3. Flesh Beauty 
  4. NARS
  5. Beauty Bakerie

    (Mariam Sikiru, Photo by E.J. White)

  6. Anastasia Beverly Hills
  7. Too Faced
  8. Mac Cosmetics
  9. Elf Cosmetics
  10. Revolution Beauty –

It’s 2020, put your money where your mouth is, don’t spend your money on brands that don’t support you nor the values that you hold. 

~ Mariam Sikiru, Teen Blogger


Beauty Diary x Arion!

Scroll through the beauty diary of college blogger, Arion Hewitt!

What city do you live in?
I am from Kansas City.

Beauty is all about being comfortable in your own skin + having fun! What are 2 beauty trends you’re loving this year?
2018 has been a year full of new and super exciting trends! The first beauty trend that I’m absolutely loving is the all inclusive foundation lines that are coming out. It’s very important that big makeup companies help women and men of all skin colors feel beautiful and I love that a lot of them are including lighter and darker shades. The second trend that I am really into is the new lip tints! Anyone who knows me, knows that I LOVE a cute lip color.

If you had only 15 seconds to grab 3 beauty products, what would they be?
If I had 15 seconds to grab 3 makeup products, I’d grab my eyebrow pomade, concealer, and my lip favorite pink gloss of course!

Beauty inspo is everything! Who’s your ultimate beauty icon + why?
I absolutely love Aaliyah Jay. She is my inspiration and I hope to be just like her one day.

Getting ready for class can be fun but stressful if you’re in a time crunch, what’s one beauty must-have that lives in your bag?
I ALWAYS keep lip gloss with me no matter what. It’s either a shimmery one or one with a pink tint.

What’s your number 1 beauty rule?
My #1 beauty rule is “Your face, your rules!” Your makeup is a reflection of how you feel about yourself. Express yourself however YOU want & stay fabulous :)!

Follow MORE of Arion’s beauty tips here!

Instagram: @iam_aelaine

Let’s Get ‘BRONZED!’

Spring break is right around the corner! And it’s time for your sun kissed skin to look even more fab!

Check out our teen blogger, Ryan, as she shows you how to BUMP up your BEAUTY look this season!

Stay dope, loves!

Summer Reset!

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What a whirlwind life can send you on! Things are changing in the blink of an eye. One day it’s your freshman year of high school and the next you are applying for college and scholarships. You need a break. It’s time for a reset. Summer is here and everything about you needs to say that you are ready. You’ve been cramped up in the house for months, thanks to little Miss Winter. It is time to get activeand knock off those cobwebs. Enjoy being able to hang outside. Go for walks with your friends, join asummer softball league, or do yoga in the park.  Lucky you, you’re young and your metabolism is in overdrive (compared to what it will be later in life—trust me, I know). It doesn’t take much to tip the scale in your favor. Give yourself 20-30 mins, 3 times a week. That little bit of winter weight will wilt away.

The temperatures are rising and everybody is rocking crop tops, skater skirts, and high waist denim shorts. Don’t get caught with the burger bloat.  As the new season settles upon us, you should also take the time to cleanse your body. A good starting point is to remove the junk food and fried food from your diet. Indulge in seasonal fresh fruits and veggies and fire up the grill for your meats. These are sure ways to get good sources of antioxidants and vitamins while keeping your bad fat intake low.




Two things that collect dust: your wardrobe and your make up brushes. Take the time to clean and organize your closet. Obviously, you want to remove winter’s heavy coats and thigh high boots, but you also want to make sure you give those summer clothes a good wash. Everyday your face sheds dead skin. That dead skin is spread to your make up brushes. If you don’t have a consistent cleaning regimen for your brushes, the new season is a great time to incorporate the habit. You don’t have to buy a fancybrush cleaner; all it takes is a little soap and water. Run the brushes under hot water.  Add your soap,lather, and rinse. Repeat. I highly recommend Dr. Bonner’s Castile Soap for a deep, deep clean.

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You can purge your body, move your muscles, and dust your closet, but the reality is a reset isn’t official until you’ve done something different to satisfy yourself. I am not talking about going for ice cream or hanging with friends—something extraordinary. Take a trip, visit a theme park, or lay on the beach for hours at a time. Doing your different doesn’t have to break the bank, but it does have to be a everlasting memory. Celebrate your life and the fact that you’ve attained goals you set out to achieve.




You deserve it!

Here’s to a good reset, health and beauty!

-Heidi Thomas