Meet Designer Tori Nichel!

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Feature, Latest | by — February 16, 2021

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(Interview by teen bloggers: A’Yanna Rouse, Sidney Charlemagne + Kiarra Charlemagne)

Tori Nichel is a fashion designer and entrepreneur who has carved out a major lane for herself in the fashion industry! Growing up in Detroit Michigan and throughout her childhood, she had a passion for fashion and sketching. After dedicating her time apprenticing with a retired designer, she later attended Michigan State University and Fashion Institute of Technology where she earned multiple degrees in Fashion Design. She went on to design and played pivotal roles in the fashion industry such as Senior Designer at Kenneth Cole and Head Designer at Tibi. She was also a contestant on NBC’s hot show, Fashion Star where she competed against other talented designers.

Having a passion of expressing herself, Tori launched her own business and label that represents her style and aesthetics!

She is currently also the Design Director for Kohl’s New York Design Office, she has led design teams to collaborate with numerous brands and celebrities like Jennifer Lopez. 

 Although she is one of the few African Americans in her position, she is committed to paving the way for the next generation of Black design talent through coaching, mentorship and career development.

Let’s get to know Tori a little better…

What inspired you to have a passion for the fashion community?

When I was about seven years old, I knew that I would be a fashion designer. All the women inspired me in my family; my mom was the oldest of six, which included four sisters who were all fashionable. I always chose to hang out with them because they were always shopping. I believe that this somewhat inspired me. Also, seeing pictures of my grandmother, my mom, and my aunts inspired me. They were so stylish and would wear gloves and hats while going to church which I absolutely loved.

From your website, you mention about helping the next generation and helping invent brands, what does it mean to you to uplift others and help others stand out?

I genuinely believe that you have to reach behind, pull someone with you, and pass the baton.  It is important, and many reasons why I am passionate about this is I didn’t have that trying to navigate the fashion world. No one in my family knew what to do with me in the fashion industry at all. When I got to New York, and when I got into the  industry, I realized no one looks like me. It is so important to take the learnings, the opportunities that I have been able to explore and pass that on to the next generation. I know how important it is because when I was creating my business, it was very hard, and it felt like it was only one of me. If I only had one source where I can rely on, that was only half of the battle.  I want to be that resource to give others what they need to be in their career.

I learned early the importance of building relationships and the importance of nurturing your network as well. It is also important to have representatives of black women and to make sure that we share our resources with our community and setting everyone up for a successful future.

FASHION STAR — “Sex Sells” Episode 202 — Pictured: Tori Nichel — (Photo by: Tyler Golden/NBC)

What inspired you to start your business? 

I felt like the movie Mahogany! I just wanted to have my own business. I set my goal, and I achieved it, and now I think, “now what do I do?” I was very strategic in the jobs that I took because I knew that was my endgame. I had great professors and people. I would go to a lot of speaking engagements and just listen to people talk on businesses. Work for somebody and learn the in’s and out’s of that business on someone’s elses dollars before you spend your limited funds. As I got into those roles, I took on more work to learn all aspects of the industry. For my second job, I shadowed many other fields like PR, production team, etc., and it worked for four and a half years. Then I changed from a big corporation to a small company because I needed to work hands-on to learn how to start my own business. For people who know, I think I was an entrepreneur before a fashion designer. I still want to be an entrepreneur, and I think there is nothing better. If I can contribute that to my community and leave a legacy, that would be wonderful. 

What is your proudest project, and why?

My proudest project would have to be launching my namesake collection Tori Nichel.  It had always been a dream of mine ever since I was a little 7-year-old girl,  and to be able to live my dream was remarkable truly.  I sometimes still pinch myself!

What are the steps that you took to become successful and the women that you are today?

One of the things that definitely helped me at a younger age, shape myself as a designer was getting into sketching, dedication, and being curious. Although I didn’t have anyone to teach me sketching, looking at magazines definitely helped me. One thing that was very pivotal in my career was that, from high school to my junior year in college, I started apprenticing with a retired designer, model, and professor from the Art Institute in Chicago. By doing this, I learned pattern making and draping as well as professionalism. Later on, I got accepted to FIT and that foundation helped build the person I am today.

What is your advice for someone that wants to follow in your footsteps?

First and foremost, own your truth, own every ounce of that authenticity that you were given by your family, and why you are here on earth. Do not let anything stop you from achieving your goal. Show up in your truth, own who you are with any stage that you are given. Be fearless; if you don’t engage yourself and ask questions you’ll never know the opportunities that you can have. 

What are the responsibilities that you have on a daily basis?

I am the design director for Nine West at Kohls and my day usually starts around 9 in the morning. Typically I have 3 fittings a week. I also guide and present various ideas to my team at meetings for seasonal clothing so that we can receive a sign-off from our merchants and leadership. Usually, a couple of hours of my day are spent discussing details with my designers and guiding them on development. 

What qualities do you think an entrepreneur should have and why?

Passion and love. Whatever your business is, you’ve got to love it! There are going to be times where you are on top of your game and times where you are down and wondering “what did I get myself into”. You’ve got to love it because, on those harder days, your love and the passion alone is going to get you out of those hard days and back on level ground. Also it needs to feel like it’s not work because you love it so much. Hence, discipline, because as an entrepreneur you don’t have a boss, so you have to give yourself a structure and stay on track. Be curious and willing to learn as well.

Follow more of Tori’s journey here:

ToriNichel.com 

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