Speak Out!

Hey Girls!

Do you ever pay attention to what media ads you’re taking in?  If not, maybe you should start!

According to recent reports,  African American youth between the ages of 12 and 20 are exposed to more alcohol advertising than their peers.

Its due to the fact that black youth consume more media than youth overall.

Even though African American  youth drink less than their peers, they suffer greater, harsher consequences for alcohol consumption.

From NBC News:

“But African Americans who drink seem to suffer more serious consequences, said David Jernigan, director of the Center on Alcohol Marketing and Youth, perhaps because they tend to have less access to health care and substance abuse treatment, live in poorer neighborhoods and are incarcerated more frequently.

Alcohol consumption is linked to three leading causes of death among young African Americans – homicide, suicide and accidental injury. ‘There’s rationale for being extra careful,’ said Jernigan, whose group receives funds from the Centers for Disease Control and Prevention and has put out dozens of reports on alcohol marketing to youths over the last decade.”

Do you think companies purposely target African American youth? SPEAK OUT!