Meet Muhga Eltigani!
We always hear about how important it is to nourish your body with fresh foods but what about your tresses? Muhga Eltigani, Founder and CEO of NaturAll Club, proves that superfoods promote superstar strands! This dope beautypreneur started making hair products in her college dorm room. Frustrated with commercial hair products that left her hair dry and brittle, and supported by a small youtube following, she committed to a three-month journey of using only FRESH and NATURAL ingredients in her hair, and absolutely no chemicals. Those three months turned into three years, 32 inches of growth, and a youtube following of 40,000. In 2016, this dynamic entrepreneur launched NaturAll Club to share products and empower young ladies + girls everywhere.
Muhga continues to build and blaze a path in the beauty industry! She was featured as Forbes 30 Under 30 Honoree 2017 and was the only black entrepreneur included on the retail list! She was also featured on CBS and Fireside Chat with Gary Vee just to name a few.
Let’s get to know Muhga a little better…
We’re in a day and age where more girls + women of color are embracing their natural curls! What made you launch your fresh hair care products, NaturAll Club?
I wanted a product that would celebrate women’s natural curls rather than damage them. I was frustrated with the current hair product options that left my hair feeling dry, brittle, and unhealthy, so I decided to create a better line.
We love that you allow beauties to personalize their products for their specific hair texture! What motivated you to create a variety of selections to cater to all natural hair types?
There is no one size fits all for curly hair types, contrary to what some commercial brands would like you to believe. In order to understand the many needs of different curl types, you have to understand density, porosity, curl pattern and more. We customize to different hair needs at NaturAll Club so we can give curly women the very best results!
Being an entrepreneur + running your own business can sometimes get to be a bit overwhelming, how do you regroup and motivate yourself when you’re feeling a little defeated?
When I feel defeated, I grab a pen and write out on a piece of paper why I am feeling that way. Putting my feelings into words helps me deal with them and think more logically about next steps. I am my own biggest cheerleader and motivator, so I start out my day with positive mental messaging in order to recover more quickly with each new hurdle.
Health is an important aspect of beauty! Why did you focus on using FRESH avocados in your hair masks?
We go the extra mile to hand-make products with fresh avocados to ensure that your hair gets the best nutrients. Fresh avocados contain vitamin B, which is essential for hair growth, and vitamin E which helps repair damage on the scalp that may slow or prevent hair growth. When mixed with the right oils, avocados act as an incredible moisturizer for curly hair. There’s a big movement right now to eat healthy and watch what we put in our bodies. But our hair is part of our body, right? Why don’t we take the same care with what we put ON our bodies as we do with what we put IN our bodies? This is the mission and reason I decided to start NaturAll Club.
If you had to give one piece of advice to teen girls who are struggling with being comfortable in their own skin, what would it be?
The longest relationship that you will ever have is the one with yourself.You wouldn’t speak harshly to your longest best friend, so why would you do that to yourself? Practice using kind words for yourself everyday. You’ll slowly start to see a shift in your mental energy. Remember, you are the most beautiful you!
We tend to pull characteristics from others in our lives or from people we admire, who inspires you and why?
I draw inspiration from my mom. She transitioned from being a stay at home mom to going back to school, and finally became a doctor. So many people assume they can’t advance in their careers or start something new once they start raising children, but my mom showed incredible persistence. Her determination inspired me to move forward and start my own business, and when I feel like I have a lot on my plate with NaturAll Club, I just think of her going back to school while raising four kids.
We’re all about empowerment at C.O.R.E Mag, what does EMPOWERMENT mean to you?
A person who is truly empowered helps others. Empowerment means the ability to share with others what you have learned in order to uplift them.
Fun Faves! Fave Food? Artist? Song? Celeb Crush?
Fave food: Baba Ganoush (eggplant dish)
Artis: Alicia Keys
Song: If I Ain’t Got You by Alicia Keys
Celeb Crush: Trevor Noah
Check out more of Muhga + NaturAll Club here:
